Monika's path to becoming an entrepreneur: Passion, perseverance, and strategy lead to success

Experiences of a Bulgarian Entrepreneur: From Employee to Founder

Monika Marinova is a prime example of how personal drive and strategic thinking can lead to entrepreneurial success – especially in Bulgaria. Those looking for real experiences of a Bulgarian entrepreneur will find them in Monika’s story. After over 20 years in employment – with both Bulgarian and international companies – she took the leap into self-employment in 2023. Her choice: to found an OOD (a Bulgarian LLC), in which she holds 95% of the shares. The remaining 5% are owned by a family member.

Monika advises anyone looking to start a business in Bulgaria to find an experienced lawyer to help navigate the linguistic and legal hurdles professionally.

Entrepreneurial Diversity with Impact

Health as a Calling: Experiences of a Bulgarian Entrepreneur in the Health Sector

A personal health journey turned into a business with a mission. After losing 20 kg through mindful eating and exercise – without medication – Monika founded "Zariadno za Otslabvane".

Through TikTok, Instagram, and Facebook, she shares her experiences, motivates others, and provides practical tips on how to manage insulin resistance naturally.

Consulting & Trade: Creating Value from Experience

Another business of hers focuses on trade and business consulting. Monika helps clients find Bulgarian producers, organizes logistics, and supports export processes and complex permits – for example, for transporting non-registered vehicles across Europe.

Real Estate & AirBnB: Entrepreneurial Flexibility in a Dynamic Market

Monika has also established herself in the real estate sector. Despite uncertain regulations for short-term rentals in Bulgaria, she has built a successful AirBnB business. Her ability to quickly adapt to new topics and respond to change distinguishes her from others.

EU Projects: Entrepreneurial Opportunities with Social Impact

Her work on EU-funded projects is especially noteworthy. For example, she led a project focused on cultural preservation in 15 Bulgarian municipalities – including video production, brochures, and hiring local talent. These projects strengthen local structures and increase the visibility and credibility of her businesses.

Starting a Business in Bulgaria: Opportunities & Challenges

Advantages

• Inspiring entrepreneurial community
• Access to EU funding opportunities
• Low startup costs

Disadvantages

• Language barriers for non-Bulgarians
• Complex and changing regulations, e.g., in real estate

Experiences of a Bulgarian Entrepreneur That Inspire

Monika’s story clearly demonstrates how diverse and impactful entrepreneurship in Bulgaria can be. Her projects in health, consulting, real estate, and EU-funded initiatives are powerful examples of what’s possible with persistence, strategy, and a clear vision. Anyone interested in the experiences of a Bulgarian entrepreneur will find valuable inspiration in her journey.

Learn more about Monika at:
www.zariadnozaotslabvane.com
@monikamysmile on TikTok
@monikamysmile on Instagram

You can read Monika’s full story in our book “Start in Bulgaria”

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