Starting a language school in Bulgaria: Amy's courageous path to independence

Starting a language school in Bulgaria might sound like a distant dream for many expats. But for Amy Sabella, it became reality. Originally from New York, Amy moved to Bulgaria with her family—what was meant to be a fresh start quickly turned into a challenge. After separating from her partner, Amy suddenly found herself alone in a foreign country with two young children. But instead of giving up, she used her talents and the local demand to build a new life.

How It All Started: From Living Room to Language School

It all started with a simple idea—and one question: “Have you ever thought about teaching English?” Although Amy’s first language is actually Spanish, she saw this as an opportunity. She began by teaching small groups of mothers and their children in her living room. Over the years, this evolved into a professional language center. For Amy, starting a language school in Bulgaria wasn’t a business plan—it was born out of necessity. And that’s exactly what made it work so well.

Her teaching style, shaped by her background in psychology, business, and acting, was well received by her students. She created an environment where kids felt safe and where learning was fun.

Check out Amy's language school on Facebook.

Starting a Language School in Bulgaria: Challenges and Solutions

Of course, building a language school in Bulgaria also came with challenges. Language barriers, bureaucratic hurdles, and a lack of initial local networks could be discouraging. But Amy found support: a dedicated accountant and a trustworthy lawyer helped her navigate the administrative jungle.

One major advantage: the comparatively low costs of starting a business. Unlike in the U.S., Amy found the financial burden manageable—especially with professional guidance. Her advice to other foreigners: “Find local supporters. Community can be a real game changer.”

A Family Business with Heart

Today, Amy’s language school is a true family business. Her children started helping early on—teaching classes, managing the books, and assisting with organization. During the pandemic, Amy showed just how adaptable she could be: she switched her classes to Zoom and at times taught over 50 children simultaneously online.

This flexibility paid off—not only financially, but also in her deep relationship with her students. Many stayed with her for years—from preschool through college prep.

Conclusion: Starting a Language School in Bulgaria – Just Do It!

Amy’s advice for anyone thinking about starting a language school in Bulgaria is simple: “Just do it! Try and fail if you must—it’s better to try than never try at all.” For her, success isn’t only measured in business growth, but in positively impacting people’s lives.

If you're thinking of starting a language school in Bulgaria, Amy is an inspiring role model. With courage, creativity, and community spirit, it’s absolutely possible to build a stable, meaningful business—even in a foreign country.

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Want more inspiring stories? Explore the experiences of other entrepreneurs in Bulgaria and check out our overview post on how to start a business here—packed with tips, insights, and real success stories.